Let’s start with the key ingredient, caffeine.  Just like when your ingest caffeine and get that perk up, your skin behaves the same way. When applied to the skin to exfoliate, caffeine stimulates blood flow. This blood flow helps rejuvenate your skin by producing more collagen. In addition, this increased blood circulation helps your skin become firmer, and toned. This helps with cellulite and stretch marks, great for any booty! Coffee also helps reduce inflammation. This is because coffee contains polyphenols and hydrocinnamic acid which can help reduce inflammation. However, at Amire Cosmetics our coffee scrub is also paired with real argan oil and shea butter. So even while exfoliating our skin gets moisturized. This is essential in any skin routine. Moisturizing not only prevents dry skin, but helps with stretch marks and acne.